Research & Insights

The States and Cities Struggling Most to Lose Weight

A year of search demand across the 150 largest U.S. metros and all 50 states, paired with a survey of 1,003 Americans actively trying to lose weight.

GLP-1 Medication Cost Index

Brand list prices, manufacturer self-pay prices and insurance copay ranges for Wegovy, Ozempic, Mounjaro and Zepbound, from the manufacturers' own published pricing.

Where to Get Outside This Fall: The 2026 Rankings

Sixty U.S. fall destinations scored on trails, foliage, air quality, walkability and everyday wellness amenities to build a 0-100 Healthy Fall Score.

The Future of Telehealth in America

A September 2026 survey explores trust in virtual care, convenience, costs and attitudes toward GLP-1 prescriptions.

The No.1 Food Craving in Every State

What does each state crave most? A survey of 1,011 Americans mapped against search data reveals America's top food urges, state by state.

Survey Reveals The American Weight Loss Budget

How Americans budget for weight loss, the financial sacrifices they make, and the growing demand for affordable prescription options.

Covered by eMarketer

The GLP-1 Closet Reset

Four in five GLP-1 users are living in clothes that no longer fit, and spending an average of $328 rebuilding a wardrobe that keeps shrinking.

Covered by ConsumerAffairs and Chain Store Age

What Would Americans Give Up for GLP-1s?

From nights out to savings, what people say they would trade to start or stay on a GLP-1 medication.

Covered by VICE, National Post, ConsumerAffairs, TheStreet, eMarketer, and AOL

What Americans Would Pay to Lose Weight

What people say weight loss is worth to them, and what they would give up to get it.

Covered by ConsumerAffairs

Dad Bod Reset

94% of men reject the dad bod. How they feel about dating, GLP-1 stigma, and fatherhood.